“When mobility is designed from a passenger-centric view, conventional thinking no longer suffices. Because the questions shift from ‘how many cars to produce’? to ‘what may be the role of a car and how will people interact with it?’

In the overall experience-chain, a car becomes a crucial but a small component. In the eyes of the end-user, factors that dictate value will depend on how their productivity and convenience is optimized through trip-chains.”